Bring Clarity to Your Finances™

Clarity Financial Planning Services is an advocate for your financial future who takes a holistic approach to your needs and goals.

What are the Advantages of Fee-Only Financial Planning?

Many people interested in financial planning services are not aware that there is a difference between financial planners who are paid by a brokerage and financial planners who work on a fee-only basis. And when they learn of this distinction, one of their first questions may be, “Why should I sign up and pay for financial planning when I can get the same services at a brokerage without paying a free upfront?”

At Clarity Financial Planning, we believe that you need to know how the system works in order to make an informed decision.


Because fee-only financial planners are paid directly by clients, they are free to make recommendations unconstrained by concerns about sales quotas or compensation risks.

Company culture can be a powerful influence. Being in an environment that depends on sales or investment/insurance products in order to survive can skew a planner’s focus when they work with a brokerage.

Your needs come first when you work with Clarity Financial Planning, and you can expect unbiased advice on all aspects of your financial situation.


Clients at brokerages may assume that their financial advisors are obligated to act in a client’s best interest, but that is not necessarily the case. Brokers are actually required to act in the best interests of the firm that employs them.

Registered investment advisors such as Clarity Financial Planning are held to a fiduciary standard and pledge to act in a client’s best interest.

Claire Emory of Clarity Financial Planning is a champion of holistic financial decision making and financial planning. Your financial well-being is more than numbers on a page; Claire pays attention to all aspects of your financial life. He is one of only a few Chartered Financial Analysts certified by the CFA Institute who also take an all-inclusive fee-only approach to financial advising.