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Cinco de Mayo: Marketing and Meaning

Photo by Heather Ford on Unsplash

Today is Cinco de Mayo and this holiday is an opportunity to look at marketing versus meaning.  Before the COVID-19 crisis people were especially looking forward to this year’s Cinco de Mayo because it also fell on the day of the week people like to call Taco Tuesday. Even with the need for social distancing, some people may still celebrate the day with tacos and other southwestern food and drink.

Yahoo! Finance observes, “ The 5th of May is a commemoration of the Mexican’s army improbable victory over the French army at the Battle of Puebla on May 5, 1862. The win was an unlikely one due to the fact that the French army was considered to be the strongest army in the world at the time…”

Contrary to what some people believe, Cinco de Mayo is not Mexico’s independence day and the holiday has significance for all of the Americas since it was the last time a European army invaded this continent.

Americans are happy to spend money and celebrate whether they know the history behind a holiday or not. Many marketing campaigns use your feelings to convince you to spend money.  Forbes recently published, “Every COVID-19 Commercial is Exactly The Same,” not to be overly critical of the creative teams behind these ads but to get them to avoid repetition.

We hope that you will think more critically about the products and services you buy, particularly if you are facing financial uncertainty. Do your research to find the meaning behind the marketing: some companies are more interested in your financial independence than others.

Members of the financial services sector are also getting the word out about how they can help you weather the current economic storm. A Fee-Only financial planner can offer unbiased advice without commission-related conflicts of interest.